Pepsi signs on as official sponsor for X Factor
Participating in this sponsorship deal:
About Sponsor:
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.
About Property:
The X Factor is a British television music competition to find new singing talent. Created by Simon Cowell, it began in September 2004 and is contested by aspiring singers drawn from public auditions. It is the originator of the international X Factor franchise. The seven series of the show to date have been broadcast from August/September through to December. The show is produced by FremantleMedia's Talkback Thames and Cowell's production company SYCOtv. The "X Factor" of the title refers to the undefinable "something" that makes for star quality. The show is broadcast on the ITV network in the United Kingdom and TV3 in Ireland, with spin-off behind-the-scenes show The Xtra Factor screened on ITV2. The X Factor was devised as a replacement for the highly successful Pop Idol, which was put on indefinite hiatus after its second series, largely because Cowell, who was a judge on Pop Idol, wished to launch a show which he owned the television rights to. The perceived similarity between the two shows later became the subject of a legal dispute.