Snapshot
July 24, 2018
Pepsi signs on as official sponsor for Z100's Jingle Ball

Participating in this sponsorship deal:

Pepsi logo 59401075834e35a785184ba2

About Sponsor:

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1898 by Caleb Bradham, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.

About Property:

Z100's Jingle Ball is an annual music festival held at Madison Square Garden in New York in early December.

Activation Locations
Read More
Landmark Multiyear Deal Encompasses Platforms and Marketing Collaborations Across Music, Sports and Entertainment Pepsi Becomes Non-Alcoholic Beverage Sponsor of the iHeartRadio Z100 Jingle Ball at MSG; iHeartRadio, MSG and PepsiCo Offer Sneak Peek Behind the 2018 Lineup Revealing Bebe Rexha as First Announced Performer
Read more at https://globenewswire.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People

View Deal Makers

Signup as Professional