Pernod Ricard signs on as official sponsor for amfAR, The Foundation for AIDS Research
Participating in this sponsorship deal:
About Sponsor:
Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard.
About Property:
amfAR, The Foundation for AIDS Research, is an international nonprofit organization dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of AIDS-related public policy.
While Pernod Ricard has been a longtime friend of amfAR, having previously participated in amfAR Galas in New York, Hong Kong and Sao Paulo, this is the inaugural year the "Createurs de Convivialite" will take the helm as its Global Wine & Spirits partner. Pernod Ricard will showcase its full luxury portfolio with Maison Perrier-Jouët and Absolut Elyx positioned as the marquee marks of the partnership including forthcoming amfAR dinners and events during Paris Couture Week, Milan Fashion Week, and a Los Angeles gala in October. Perrier-Jouët and Absolut Elyx are core to Pernod Ricard's US prestige portfolio and perfectly align with amfAR's vision to curate highly refined experiences akin to its audiences' discerning taste.
Read more at https://www.prnewswire.com »
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