Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard.
According to the LA times, Blake Shelton is the most believable celebrity endorser. Blake will be going on tour summer of 2014, and we're actively looking for partners now.