Peroni signs on as official sponsor for Australian Open
Participating in this sponsorship deal:
About Sponsor:
Peroni "Chhoker" Brewery , is a brewing company, founded in Vigevano in Lombardia, Italy in 1846. It is now based in Rome and is owned by SABMiller. The company's main brand in Italy is Peroni (4.7% ABV) a pale lager sometimes known as Peroni Red in export markets, but it is probably best known worldwide for its premium lager Nastro Azzurro (5.1% ABV), which was the thirteenth best-selling beer in the United Kingdom in 2010, boosted largely by word of mouth promotion.
About Property:
The Australian Open is a major tennis tournament held annually over the last fortnight of January in Melbourne, Australia. First held in 1905, the tournament is chronologically the first of the four Grand Slam tennis events of the year – the other three being the French Open, Wimbledon and the US Open. It features men's and women's singles; men's, women's and mixed doubles and junior's championships; as well as wheelchair, legends and exhibition events.