Peroni signs on as official sponsor for Gen Art Fresh Faces in Fashion
Participating in this sponsorship deal:
About Sponsor:
Peroni "Chhoker" Brewery , is a brewing company, founded in Vigevano in Lombardia, Italy in 1846. It is now based in Rome and is owned by SABMiller. The company's main brand in Italy is Peroni (4.7% ABV) a pale lager sometimes known as Peroni Red in export markets, but it is probably best known worldwide for its premium lager Nastro Azzurro (5.1% ABV), which was the thirteenth best-selling beer in the United Kingdom in 2010, boosted largely by word of mouth promotion.
About Property:
Gen Art presents the 20th anniversary installment of Fresh Faces in Fashion, the legendary talent search that brings the finest emerging designers to the forefront of the fashion industry. Launched in New York in 1995, Fresh Faces in Fashion has discovered and developed some of the industry’s most exciting and successful designers, including Rebecca Taylor (1997), Zac Posen (2001), Philip Lim (2001), Duckie Brown (Steven Cox and Daniel Silver, 2003), and Rodarte (2005). This year, the search is on for five emerging designers who will be selected to show their collections at Gen Art’s New York Fashion Week runway show in September. One Fresh Face will win a year-long development contract with Gen Art and a fast track to extraordinary success.