Snapshot
November 06, 2014

Persol signs on as official sponsor for Vulture Festival

Participating in this sponsorship deal:

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About Sponsor:

Persol is an Italian luxury eyewear company specializing in sunglasses. The name is derived from "per il sole," which, in Italian, means "for the sun." Formed in 1917 by Giuseppe Ratti, Persol originally catered to pilots and sports drivers. Presently, the company is famous for its durable sports sunglasses. Its trademark is the silver arrow , and several of the company's glasses feature this symbol.

About Property:

Held each May in New York, Vulture + New York magazine host the Vulture Festival, a pop-culture extravaganza featuring the best of today’s television, music, film, and more. In true Vulture style, the Festival once again will bring the witty, in-depth, critical coverage found on the web to life with two jam-packed days of events, including live performances, screenings, animated conversations, comedy, and more.

Activation Locations
Read More
New York magazine is extending its entertainment site Vulture to its first live event. The Vulture Festival, set to be announced today, will consist of 16 events for consumers that are meant to bring the site's pop culture sensibility to life. It will be held May 10-11 at New York's Milk Studios.
Read more at www.adweek.com »
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