Peugeot signs on as official sponsor for Deceuninck-Quick-Step Pro Cycling Team
Participating in this sponsorship deal:
About Sponsor:
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.[5] The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891.[citation needed] Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot. The Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family. The name is pronounced [pø??o] in French, and is frequently pronounced /?p?????/ (pur-zhoh) in British English. It is pronounced (pew-shjo) in Irish English and New Zealand English.
About Property:
Quick-Step Floors (UCI team code: QST) is a Belgian UCI World Tour cycling team led by team manager Patrick Lefévère. The directeurs sportifs are Davide Bramati, Wilfried Peeters, Rik Van Slycke, Tom Steels, Brian Holm and Jan Schaffrath.[2]