Peugeot signs on as official sponsor for Lawn Tennis Association
Participating in this sponsorship deal:
About Sponsor:
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.[5] The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891.[citation needed] Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot. The Peugeot company and family is originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. It also sponsors the Sochaux football club, founded in 1928 by a member of the Peugeot family. The name is pronounced [pø??o] in French, and is frequently pronounced /?p?????/ (pur-zhoh) in British English. It is pronounced (pew-shjo) in Irish English and New Zealand English.
About Property:
The Lawn Tennis Association (LTA) is the national governing body of tennis in Great Britain, the Channel Islands and the Isle of Man. As the governing body, the LTA is responsible for the coaching and development of junior players, offering courses and qualifications on coaching, as well as the organisation and administration of the senior game. Through working with the different groups involved such as clubs, coaches, parents and players the LTA aims to grow the base of the sport and get more people involved in tennis. It organises coaching and tournaments for junior players, as well as senior events throughout the UK.[2]