Snapshot
November 06, 2014

Philips signs on as title sponsor for Big 12 Conference

Participating in this sponsorship deal:

Data M ty7ndp 400x400

About Sponsor:

Koninklijke Philips N.V. (Royal Philips, commonly known as Philips) is a Dutch diversified technology company headquartered in Amsterdam with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting. It was founded in Eindhoven in 1891 by Gerard Philips and his father Frederik. It is one of the largest electronics companies in the world and employs around 122,000 people across more than 60 countries.[1]

About Property:

The Big 12 Conference is a college athletic conference of ten schools located in the Central United States, with its headquarters located in Las Colinas, a community in the Dallas, Texas suburb of Irving. It is a member of the NCAA's Division I for all sports; its football teams compete in the Football Bowl Subdivision , the higher of two levels of NCAA Division I football competition. Member schools are located in Iowa, Kansas, Missouri, Oklahoma and Texas, with a future member in West Virginia.

Activation Locations
Read More
The first contract for Phillips 66 to title sponsor the Big Eight Conference basketball tournament covered just one year. The deal, executed barely a week before the 1988 tournament tipped off, was little more than an experiment at a time when college title sponsorships were rare.
Read more at www.sportsbusinessdaily.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional