Philips signs on as naming rights partner for Philips Arena
Participating in this sponsorship deal:
About Sponsor:
Koninklijke Philips N.V. (Royal Philips, commonly known as Philips) is a Dutch diversified technology company headquartered in Amsterdam with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting. It was founded in Eindhoven in 1891 by Gerard Philips and his father Frederik. It is one of the largest electronics companies in the world and employs around 122,000 people across more than 60 countries.[1]
About Property:
Philips Arena is a multi-purpose indoor arena located in Atlanta, Georgia. It was completed and opened in 1999 to replace The Omni, at a cost of $213.5 million.
In an attempt to elevate its brand awareness and forge a strategic bond, Royal Philips Electronics N.V. of the Netherlands will pay an estimated $180 million to emblazon its name on the 20,000-seat arena being built by Time Warner Inc. to house its Atlanta Hawks basketball team and new Thrashers hockey club.
Read more at www.nytimes.com »
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