Snapshot
November 06, 2014

Phones 4u signs on as official sponsor for Manchester Arena

Participating in this sponsorship deal:

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About Sponsor:

Phones 4u is a large independent mobile phone retailer in the United Kingdom. It is part of the 4u Group based in Newcastle-under-Lyme, Staffordshire. Since opening in 1996, it has expanded to over 600 stores throughout the UK.

About Property:

The Manchester Arena is an indoor arena in Manchester, England. The arena is situated on Hunts Bank and is connected to Manchester Victoria station. The Manchester arena is among the largest indoor arenas in the European Union with a capacity of 21,000 and is one of the world's busiest indoor arenas, hosting music and sporting events such as boxing and swimming.[2] The arena was a key part of Manchester's bids to host the Olympic Games in 1996 and 2000 and was eventually used for the 2002 Commonwealth Games.

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Scott Hooton, chief commercial officer at Phones 4u, said the deal marked “an incredibly exciting time in Phones 4u’s history”. He added: “The partnership is also particularly relevant considering the rapid convergence of the entertainment and mobile space and over time, will allow us to deliver a whole host of exclusive benefits to our customers.”
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