February 5, 2019, St. Louis Region – Officials at Gateway Motorsports Park in Madison, Illinois, and the leadership team at Pico today announced an industry-leading partnership. Beginning with the 2019 racing season, GMP fans will be introduced to completely new fan experiences, be it at the track or while engaging from home. These will be powered by Pico’s Personalized Fan Communication Platform. GMP now will be able to deliver higher-value sponsorships to its corporate partners via Pico’s activations while enhancing interactions with their fans and building valuable relationships that will drive attendance and event participation.