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November 06, 2014

Pillow Pets signs on as official sponsor for Roush Fenway Racing

Participating in this sponsorship deal:

Data Data?1415811473

About Sponsor:

Pillow Pets are a brand of stuffed toys designed for children. Ordinary Pillow Pets are made of chenille and have Velcro straps that allow them to be changed from a decorated pillow into a stuffed animal. When invented by Jennifer Telfer in 2003, they were the first folding stuffed toys. They first gained success when Telfer personally sold the toys in the Christmas season of that year. Six years later, they would become more successful through television advertising. Because of their popularity, other companies have manufactured look-alike stuffed toys. The same popularity has allowed Pillow Pets to be used for charitable fund raising.

About Property:

Roush Fenway Racing (formerly Roush Racing) is a racing team competing in NASCAR racing. As one of NASCAR's largest premier racing teams, Roush runs teams in the Sprint and Nationwide Series, and formerly in the Camping World Truck Series and ARCA RE/MAX Series.

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CONCORD, N.C. (May 15, 2013) – Roush Fenway Racing has announced a multi-race partnership with Pillow Pets. The leader in plush toys will serve as the primary sponsor on Trevor Bayne’s No. 6 Ford Mustang in the May 25th Nationwide Series race at Charlotte Motor Speedway. As part of the Memorial Day Weekend festivities, Pillow Pets will take part in Charlotte Motor Speedway’s “Welcome Home our Troops; Let Freedom Race” program, billed as the largest welcome home ceremony for returning troops.  The company will provide Patriotic Pillow Pets to the families of military recently returning home from active duty.
Read more at www.speedwaymedia.com »
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