Pioneer signs on as official sponsor for Electric Daisy Carnival
Participating in this sponsorship deal:
About Sponsor:
Pioneer Corporation is a Japanese multinational corporation that specializes in digital entertainment products, based in Kawasaki, Kanagawa, Japan. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop, and its current president is Susumu Kotani.
About Property:
Electric Daisy Carnival is an international annual electronic dance music festival held in the summertime in the United States and Puerto Rico. Founded by Insomniac Events, the festival has been hosted by venues in California, Colorado, Florida, Nevada, New Jersey, Texas, and Puerto Rico. Originally a one day Southern California event, the EDC spread to multiple venues in multiple states from June through August. In 2009, the festival was expanded to a two day event. The Las Vegas event lasted 3 days in 2011 and drew a grand total of 240,000 persons. The 2012 Las Vegas event lasted 3 days and drew a grand total of 300,000+ persons.