Snapshot
February 02, 2015

Pirelli signs on as official sponsor for Scuderia AlphaTauri

Participating in this sponsorship deal:

Tk819yei 400x400 Scuderia alpha tauri.svg

About Sponsor:

Pirelli & C. SpA is a diverse multinational company based in Milan, Italy. The company, the world’s fifth largest tyre manufacturer, is present in over 160 countries, has 20 manufacturing sites around the world and a network of around 10,000 distributors and retailers.

About Property:

Scuderia AlphaTauri, or simply AlphaTauri, and competing as Scuderia AlphaTauri Honda, is an Italian Formula One racing team and constructor. It is one of two Formula One constructors owned by Austrian beverage company Red Bull, the other being Red Bull Racing. The constructor was rebranded for the 2020 Formula One World Championship from "Toro Rosso" to "AlphaTauri" in order to promote the AlphaTauri fashion brand.[7] According to Franz Tost and Helmut Marko, Scuderia AlphaTauri is no longer the junior team but the sister team to Red Bull Racing.[8]

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