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November 06, 2014

PlainsCapital signs on as presenting sponsor for First Responder Bowl

Participating in this sponsorship deal:

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About Sponsor:

PlainsCapital Bank, a subsidiary of PlainsCapital Corporation, is one of the largest independent banks in Texas with approximately $6.3 billion in assets. PlainsCapital operates 34 branches in Arlington, Austin, Dallas, Fort Worth, Lubbock, San Antonio and Weatherford. The bank, which is led by CEO Jerry Schaffner, employs more than 650 people.

About Property:

The First Responder Bowl is an NCAA post-season college football bowl game. The inaugural game was played on January 1, 2011, at the Cotton Bowl in Fair Park in Dallas, Texas.[1] This game physically replaced the Cotton Bowl Classic, which moved from its longtime eponymous home to AT&T Stadium in nearby Arlington in 2010. The conferences are scheduled to receive a $1.2 million payout for the teams' participation.

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The New Year’s Day college football game at the Cotton Bowl Stadium in Texas will be officially known as the Heart of Dallas Bowl after the non-profit organisation acquired the naming rights to the event.  
Read more at www.sportspromedia.com »
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