Snapshot
November 15, 2016

PlayStation signs on as official sponsor for College Football Playoff

Participating in this sponsorship deal:

Data College football playoff logo

About Sponsor:

The PlayStation is a series of video game consoles created and developed by Sony Computer Entertainment. Spanning the fifth, sixth, seventh, and eighth generations of video gaming, the brand was first introduced on December 3, 1994 in Japan. The brand consists of a total of three home consoles, a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines.

About Property:

The College Football Playoff (CFP) is an annual postseason tournament in American college football for the NCAA Division I Football Bowl Subdivision (FBS). The playoff began with the 2014 NCAA Division I FBS football season. Four teams play in two semifinal games, and the winners advance to the College Football Playoff National Championship.

Read More
As part of an agreement with ESPN, the Fiesta Bowl has named PlayStation® its new title sponsor. This year, the PlayStation Fiesta Bowl will be a College Football Playoff (CFP) Semifinal game played Saturday, December 31, at University of Phoenix Stadium in Glendale, Ariz.
Read more at espnmediazone.com »
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