Snapshot
October 09, 2015

PlayStation signs on as naming rights partner for PlayStation Theater

Participating in this sponsorship deal:

Data Ps

About Sponsor:

The PlayStation is a series of video game consoles created and developed by Sony Computer Entertainment. Spanning the fifth, sixth, seventh, and eighth generations of video gaming, the brand was first introduced on December 3, 1994 in Japan. The brand consists of a total of three home consoles, a media center, an online service, a line of controllers, two handhelds and a phone, as well as multiple magazines.

About Property:

The PlayStation Theater[1] (formerly known as the Best Buy Theater[2]) is an indoor theater, owned and managed by Anschutz Entertainment Group (AEG), located on 1515 Broadway, at the corner of Broadway and 44th street.

Activation Locations
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AEG Live has inked a name-in-title deal with Sony Computer Entertainment America (SCEA) to rechristen the 2,150-capacity Times Square venue they operate as the PlayStation Theater. The venue had previously been known on AEG Live's watch as the Best Buy Theater and, prior to that, the Nokia Theater at Times Square.
Read more at www.billboard.com »
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