PNC signs on as official sponsor for Discovery Channel's Shark Week
Participating in this sponsorship deal:
About Sponsor:
PNC Financial Services Group, Inc. is a U.S.-based financial services corporation, with assets of approximately $264.3 billion. PNC operations include a regional banking franchise operating primarily in fifteen states and the District of Columbia, specialized financial businesses serving companies and government entities, and leading Turnkey Asset Management Program and processing businesses.
About Property:
The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.