Polaris Industries signs on as official sponsor for FEI World Equestrian Games
Participating in this sponsorship deal:
About Sponsor:
Polaris Industries is an American manufacturer of snowmobiles, ATV, and neighborhood electric vehicles. Polaris is based near Minneapolis in Medina, Minnesota, USA. The company also manufactures motorcycles through its Victory Motorcycles subsidiary and through the Indian Motorcycle subsidiary which it purchased in April 2011. Polaris no longer produces watercraft.
About Property:
The FEI World Equestrian Games are the major international championships for equestrianism, and administered by the Fédération Equestre Internationale . The games have been held every four years, halfway between sets of consecutive Summer Olympic Games, since 1990. Prior to that year, all ten of the FEI's individual disciplines held separate championships, usually in separate countries. The modern WEG runs over two weeks and, like the Olympics, the location rotates to different parts of the world. Riders and horses competing at WEG go through a rigorous selection process, and each participating country sends teams that have distinguished themselves through competition as the best in each respective discipline. As of 2010, 57 countries are represented by 800 people and their horses.