Polaroid signs on as official sponsor for Mercedes-Benz Fashion Week Swim
Participating in this sponsorship deal:
About Sponsor:
Polaroid Corporation is an American-based international consumer electronics and eyewear company, originally founded in 1937 by Edwin H. Land. It is most famous for its instant film cameras, which reached the market in 1948, and continued to be the company's flagship product line until the February 2008 decision to cease all production in favor of digital photography products. The company's original dominant market was in polarized sunglasses, an outgrowth of Land's self-guided research in polarization after leaving Harvard University after his freshman year—he later returned to Harvard to continue his research.
About Property:
Mercedes-Benz Fashion Week Miami is an annual fashion week held in Miami, Florida, United States. Mercedes-Benz Fashion Week Miami, not to be confused with Miami Fashion Week, is held every year during the Summer at the Raleigh Hotel at 1775 Collins Avenue in South Beach, Miami Beach. Mercedes-Benz Fashion Week Miami works together with New York Fashion Week, and is the country's largest, and most important fashion week for swimwear.