Police signs on as supplier for Mercedes AMG Petronas
Participating in this sponsorship deal:
About Sponsor:
POLICE is a brand of eyewear, watches and jewelry and is the flagship brand of Italian eyewear manufacturer, De Rigo. POLICE was launched in Italy in 1983 as unisex eyewear and a metropolitan manifesto for those who set out to get noticed. Police products are now distributed in more than 80 countries across all major cities. Since 2008, the brand's retail strategy has focused mainly on the Middle East and China, alongside the opening of 40 shop-in-shops in major Department Stores.
About Property:
Mercedes-Benz is currently involved in Formula One, running the Mercedes AMG Petronas Formula One Team based in Brackley, United Kingdom, using a German licence. Mercedes-Benz had competed in the pre-war European Championship winning three titles, and debuted in Formula One in 1954, running a team for two years. Mercedes-Benz returned as an engine supplier in 1994, and two constructors and four drivers championships have been won with Mercedes-Benz engines. The current team has been competing since 2010 after the purchase of Brawn GP. Mercedes have won two drivers championships and ten races as a constructor in Formula One. After winning their first race at the 1954 French Grand Prix, driver Juan Manuel Fangio won another three grands prix to win the 1954 drivers championship, and repeated this success in 1955 when he won Mercedes' second title. Despite winning two championships Mercedes-Benz withdrew from motor racing as a response to the 1955 Le Mans disaster, and did not return until rejoining as an engine supplier in association with Ilmor. The return of Mercedes-Benz as a constructor has been with limited success, having achieved only one win, in the 2012 season. Mercedes' current drivers are Michael Schumacher and Nico Rosberg, while Mercedes AMG High Performance Powertrains supply McLaren and Force India with engines.