Pop Secret signs on as official sponsor for Walt Disney Parks & Resorts
Participating in this sponsorship deal:
About Sponsor:
Pop Secret is a brand of popcorn produced by <a href=https://sponsorpitch.com/sponsors/diamond-foods">Diamond Foods</a> who bought it from General Mills in September 2008. It was launched to the public in 1984.
About Property:
Walt Disney Parks and Resorts is the segment of The Walt Disney Company that conceives, builds, and manages the company's theme parks and holiday resorts, as well as a variety of additional family-oriented leisure enterprises. It is one of four major business segments of the company, the other three being Consumer Products, Media Networks, and Studio Entertainment.
SAN FRANCISCO, Sept. 15, 2015 /PRNewswire/ -- Diamond Foods, Inc. DMND, +1.29% ("Diamond") announced today that it has entered into a long-term strategic alliance agreement with Walt Disney World Resort and Disneyland Resort tied to its Pop Secret brand premium popcorn. Pop Secret popcorn is now the official popcorn of Walt Disney World Resort in Florida and Disneyland Resort in California.
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