Snapshot
November 06, 2014

POSI+IV signs on as official sponsor for Women's British Open

Participating in this sponsorship deal:

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About Sponsor:

Quench Worldwide is the creator manufacturer and worldwide licensor of the POSI+IV Energy Drink range. Designed with the dynamics of the body in mind, POSI+IV is a new healthier energy drink option, produced using fruit juices and herbs, naturally sourced caffeine and B vitamins to promote stamina, wellbeing and long lasting energy. Available in a range of great tasting fruit flavours and packaging options, POSI+IV is launching to the market in Q1 2014.

About Property:

The Women's British Open is a leading event in women's professional golf and (until 2013) the only tournament which is classified as a major championship by both the Ladies European Tour and the LPGA Tour. Since 2007, it has been called the Ricoh Women's British Open, for sponsorship reasons. From 1987 to 2006, the tournament was sponsored by Weetabix, a breakfast cereal.[1]

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SponsorshipThursday, 10 July 2014 11:07POSI+IV have been announced as the Official Energy Drink for the 2014 Ricoh Women’s British Open.The tournament is taking place at Royal Birkdale for the sixth time from July 10 – 13 and will see 20 of the world’s top players compete for the coveted prize.The deal sees POSI+IV continue with their golf strategy following the recent deal with Ian Poulter. POSI+IV ambassador Ian Poulter described it as ‘‘the only energy drink on the market to service the golfing world.’’Nick Hampson, CEO of Quench Worldwide, said: ‘‘We are delighted to be partnering with the Ricoh Women’s British Open as it’s one of the world’s premier golf events.‘‘One of the pillars of POSI+IV is golf and we are proud to partner the event and make our drink available to the competitors.’’Shona Malcolm, CEO of the LGU said: ‘‘We are thrilled to have POSI+IV energy drinks on board as a partner and they are a great addition to our list of sponsors.“It will be really interesting to see what the players think of the product and we look forward to working with POSI+IV in the coming years.’’ 
Read more at www.isportconnect.com »
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