Post Cereals signs on as official sponsor for Canadian Hockey League
Participating in this sponsorship deal:
About Sponsor:
Post Holdings, Inc. , also known as Post Cereals is a food company that was founded by C.W. Post in 1895 with the first Postum, a "cereal beverage," developed by Post in Battle Creek, Michigan. The first cereal, Grape-Nuts, was developed in 1897. Post has its headquarters in the Bank of America Plaza in downtown St. Louis, Missouri.
About Property:
The Canadian Hockey League (CHL) is an umbrella organization that represents the three Canadian-based major junior ice hockey leagues for players 16 to 20 years of age. The CHL was founded in 1975 as the Canadian Major Junior Hockey League,[1] and is composed of its three member leagues, the Western Hockey League, Ontario Hockey League, and Quebec Major Junior Hockey League. For the 2012-13 season, its three leagues and 60 teams represent nine Canadian provinces (52 teams) as well as four American states (8 teams).