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November 06, 2014

Potawatomi Bingo Casino signs on as official sponsor for Road America

Participating in this sponsorship deal:

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About Sponsor:

Potawatomi Bingo Casino is a Native-American casino located in Milwaukee, Wisconsin, run by the Potawatomi tribe. It first opened its doors in 1991. Located on Canal Street in the Menomonee Valley near Downtown Milwaukee, this casino offers a variety of entertainment options, including a 20-table poker room, three restaurants, the Northern Lights Theater, the Sky Lodge (a smoke-free casino), and a small two-tiered theater that combines entertainment and dining.

About Property:

Road America is a road course located near Elkhart Lake, Wisconsin known as America's National Park of Speed on Wisconsin Highway 67. It has hosted races since the 1950s and hosts races in the NASCAR Nationwide Series, American Le Mans (Road America 500), SCCA Speed World Challenge Series, Grand-Am, IMSA, TransAm, Ferrari Challenge, ASRA, and AMA Superbike series. There is also a Motorplex on site which hosts karting and Supermoto events, as well as an off-road course. The venue hosts over 500 events annually and gets over 800,000 visitors per year.

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The sponsorship deal makes Potawatomi Bingo Casino, the Milwaukee casino owned by the Forest County Potawatomi Community, the "official gaming partner" of Road America. Financial terms were not disclosed.
Read more at www.bizjournals.com »
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