Powerade signs on as official sponsor for Caribbean Premier League
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Caribbean Premier League is an annual Twenty20 cricket tournament in the West Indies. It was created in 2013 and replaced the Caribbean Twenty20 as the premier Twenty20 competition in the West Indies.
The Hero Caribbean Premier League (CPL) have welcomed Powerade as the Official Hydration Sponsor for the tournament which begins on August 4th and runs until September 9th, and they will help the player’s taking part in the Biggest Party in Sport to “Stay on Fire with Powerade”.
Read more at www.cplt20.com »
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