Powerade signs on as official sponsor for Nike Basketball 3ON3
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
Started in 2009, Nike Basketball 3ON3 is an amateur basketball tournament held annually in Los Angeles at L.A. Live. In 2016, 4,500 games were played, featuring 1,500 teams with over 5,000 players, drawing more than 25,000 visitors over the three day event.
LOS ANGELES, Aug. 7, 2016 /PRNewswire/ -- The 8th annual Nike Basketball 3ON3 Tournament presented by 24 Hour Fitness at L.A. LIVE wrapped up competition today after completing more than 4,500 games, featuring 1,500 teams with over 5,000 players, drawing more than 25,000 visitors over the three day event. Players and fans packed the streets lining L.A. LIVE, STAPLES Center, Chick Hearn Court, Figueroa St. and into the surrounding streets in Downtown Los Angeles with over 100 courts set up for competition, once again creating the largest 3-on-3 basketball tournament in California. The tournament featured Special Olympic, wheelchair, Youth, Teen, Adult and Elite divisions as fierce competition highlighted the fan-favorite summer event at L.A. LIVE.
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