Powerade signs on as official sponsor for Paris Marathon
Participating in this sponsorship deal:
About Sponsor:
Powerade is sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.
About Property:
The Paris International Marathon is an annual marathon which takes place from the Champs-Élysées heading towards the Place de la Concorde and continuing through the city to finish at Foch Avenue.
<p>42, 195km Dans la plus belle VILLE DU MONDE INSCRIPTIONS 2016
Read more at www.parismarathon.com »
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