PowerBar signs on as official sponsor for BMC Racing Team
Participating in this sponsorship deal:
About Sponsor:
PowerBar, Inc. is an American maker of energy bars and other related products (particularly sports drinks, gel-based foodstuffs for distance athletes, and the Pria bars targeted at women.
About Property:
BMC Racing Team is a UCI ProTeam title sponsored by BMC, a Swiss-based bicycle frame manufacturer. The team is co-owned by American cyclist Jim Ochowicz, who founded the 7-Eleven Cycling Team, and is managed by Gavin Chilcott with assistance from directeur sportif John Lelangue.
Florham Park, N.J. (February 5, 2014) – PowerBar today announced that it has secured a new sponsorship agreement with the BMC Racing Team, a United States-registered WorldTour cycling team. The deal designates PowerBar® as the squad’s exclusive sports nutrition bar, energy gel and sports drink supplier through 2016.
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