PRIME Hydration signs on as official sponsor for Los Angeles Lakers
Participating in this sponsorship deal:
About Sponsor:
Prime (styled as PRIME) is a range of sports drinks, drink mixes, and energy drinks created and marketed by Prime Hydration, LLC. The brand is promoted, and partially owned by Logan Paul and KSI. Prime Hydration, LLC is affiliated with Congo Brands, co-owned by American businessmen Max Clemons and Trey Steiger.
About Property:
The Los Angeles Lakers are an American professional basketball team based in Los Angeles. The Lakers compete in the National Basketball Association (NBA), as a member club of the league's Western Conference Pacific Division. The Lakers play their home games at Staples Center, an arena shared with the NBA's Los Angeles Clippers, the Los Angeles Sparks of the Women's National Basketball Association, and the Los Angeles Kings of the National Hockey League.[4] The Lakers are one of the most successful teams in the history of the NBA, and have won 16 NBA championships, their last being in 2010. As of 2015, the Lakers are the second most valuable franchise in the NBA according to Forbes, having an estimated value of $2.7 billion.[5]