Pringles signs on as official sponsor for DreamHack
Participating in this sponsorship deal:
About Sponsor:
Pringles is a brand of potato and wheat-based stackable snack chips owned by the <a href="https://sponsorpitch.com/sponsors/kellogg-company">Kellogg Company</a>. Originally marketed as "Pringles Newfangled Potato Chips", Pringles are sold in more than 140 countries,[1] and have yearly sales of more than US$1.4 billion.[2] They were originally developed by Procter & Gamble (P&G), who first sold the product in 1967. P&G sold the brand to Kellogg in 2012.
About Property:
DreamHack is a Swedish digital festival, the largest in the world. It's a local area network gathering with live concerts and competitions in digital art and eSports that was first held in Malung, Sweden. DreamHack consists of several events held throughout Europe: in Stockholm and Jönköping, Sweden, Tours, France, Bucharest and Cluj, Romania, Valencia, Spain, London, England and Leipzig, Germany.