Pringles signs on as official sponsor for ESPN The Party
Participating in this sponsorship deal:
About Sponsor:
Pringles is a brand of potato and wheat-based stackable snack chips owned by the <a href="https://sponsorpitch.com/sponsors/kellogg-company">Kellogg Company</a>. Originally marketed as "Pringles Newfangled Potato Chips", Pringles are sold in more than 140 countries,[1] and have yearly sales of more than US$1.4 billion.[2] They were originally developed by Procter & Gamble (P&G), who first sold the product in 1967. P&G sold the brand to Kellogg in 2012.
About Property:
ESPN is hosting its tenth annual Super Bowl party, rebranded ESPN THE PARTY, on Friday, January 31, in New York City. In conjunction with the release of ESPN The Magazine’s MUSIC issue, the event will celebrate the love affair between sports and music. ESPN THE PARTY will feature live special performances by 2014 Grammy Award Nominees Robin Thicke and Kendrick Lamar along with music by Multiple Grammy Award Winner Jermaine Dupri. Guests can follow the action all night at ESPN’s Microsite www.espntheparty.com, @ESPNMag, and use the hashtag #ESPNTHEPARTY to chat with other fans as well as athletes, celebs, brands, and other VIPs in the house.