Pringles signs on as official sponsor for Hard Summer Music Festival
Participating in this sponsorship deal:
About Sponsor:
Pringles is a brand of potato and wheat-based stackable snack chips owned by the <a href="https://sponsorpitch.com/sponsors/kellogg-company">Kellogg Company</a>. Originally marketed as "Pringles Newfangled Potato Chips", Pringles are sold in more than 140 countries,[1] and have yearly sales of more than US$1.4 billion.[2] They were originally developed by Procter & Gamble (P&G), who first sold the product in 1967. P&G sold the brand to Kellogg in 2012.
About Property:
Los Angeles' biggest summertime music event, returns this year for its sixth annual edition as a two-day festival Saturday, August 3 and Sunday, August 4 at Los Angeles State Historic Park with performances from leading artists in the electronic and hip-hop worlds, including Knife Party, Justice (DJ Set), Duck Sauce, Dog Blood, Bassnectar, Empire of the Sun, 2 Chainz, Zedd, Crystal Castles, Baauer, Dillon Francis, Azealia Banks and many more. HARD SUMMER will also serve as the only U.S. stop of the Ed Banger 10-Year Anniversary Tour with the Ed Banger 10th Anniversary Stage featuring Justice (DJ set), Breakbot Live, BUSY.P Ed Banger Megamix, Feadz, Mr. Oizo, So Me and special guest Brodinski. HARD SUMMER will also host the Dirtybird Players Stage featuring Claude VonStroke and members of his Dirtybird Records crew. Since launching in 2008, HARD SUMMER has become the largest ticketed music festival in the city of Los Angeles, expanding as a two-day event last year for the first time in the festival's 6-year history.