Snapshot
November 06, 2014

Procter & Gamble signs on as official sponsor for British Athletics

Participating in this sponsorship deal:

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About Sponsor:

Headquartered in Cincinnati, Ohio, P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of consumer products. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, <a href="http://sponsorpitch.com/sponsors/4516">Charmin</a>, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.

About Property:

UK Athletics is the governing body for the sport of athletics in the United Kingdom. It is responsible for overseeing the governance of athletics events in the UK as well as athletes, their development, and athletics officials. UK Athletics introduced the British Athletics brand in 2013 to act as the identity for athletics in the United Kingdom, while UK Athletics continue in the role of governance.

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As well as utilising the 25 hours of live terrestrial TV coverage to drive awareness, P&amp;G will use the partnership to build consumer engagement through a number of their brands. P&amp;G is the name behind some of Britain’s favourite household names including Pampers, Gillette and Duracell.
Read more at www.britishathletics.org.uk/media/news/2014-news-page/june-2014/26-06-14-pg/.com »
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