Snapshot
November 06, 2014

Procter & Gamble signs on as for Team USA - United States Olympic and Paralympic Committee (USOPC)

Participating in this sponsorship deal:

Qyd9pkoc 400x400 Team usa logo

About Sponsor:

Headquartered in Cincinnati, Ohio, P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of consumer products. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, <a href="http://sponsorpitch.com/sponsors/4516">Charmin</a>, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.

About Property:

The United States Olympic and Paralympic Committee is a non-profit organization that serves as the National Olympic Committee and National Paralympic Committee for the United States and coordinates the relationship between the United States Anti-Doping Agency and the World Anti-Doping Agency and various international sports federations. Under the Ted Stevens Olympic and Amateur Sports Act, the Committee is chartered under Title 36 of the United States Code. Despite this federal mandate it receives no continuous financial assistance from the U.S. government. As a non-profit organization it competes with other charities for private contributions.

Read More
By Tripp Mickle, Staff Writer, SportsBusiness JournalProctor &amp; Gamble and the USOC today announced the details of their new partnership, which will see Team USA's five-ring logo stamped on an array of products from Pringles to Pantene. The four-year deal, which was first reported in March by SportsBusiness Journal, is valued at $15-20M, making it one of the largest deals the organization has signed for the '09-12 quadrennial. Under terms of the agreement, P&amp;G becomes the USOC's official sponsor in a host of categories, including personal and beauty products; household cleaning products; oral care products; pre-packaged potato snacks; and cold, flu and stomach remedies. It will activate multiple brands such as Cover Girl, Olay, Olay Quench, Pantene, Secret, Venus, Pepto-Bismol, Vicks, Pringles, Bounty, Charmin, Pampers, Febreze, Tide, Crest, Oral B and Scope. P&amp;G VP/North America Kirk Perry said, "It is the broadest and deepest mega-scale event we've had as a company in North America. We're partnering with the Olympics, which is truly iconic. It's a tremendous opportunity for us to show up with our brands together with a sporting event that among women is number oneĀ and among men number two, only behind the NFL."
Read more at www.sportsbusinessdaily.com »
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