Snapshot
November 06, 2014

Procter & Gamble signs on as official sponsor for Women's National Basketball Association (WNBA)

Participating in this sponsorship deal:

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About Sponsor:

Headquartered in Cincinnati, Ohio, P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of consumer products. The Company's leadership brands include Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Fairy, Gain, Pringles, <a href="http://sponsorpitch.com/sponsors/4516">Charmin</a>, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, and Ambi Pur. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.

About Property:

The Women's National Basketball Association (WNBA) is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association (NBA). League play started in 1997; the regular season is currently played from June to September with the Finals in October.

Activation Locations
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The agreement extends a partnership dating back to 2003 and will be activated through four P&amp;G brands targeted specifically at female consumers: My Black is Beautiful (MBIB), Cover Girl, Tampax and Secret.
Read more at www.sportspromedia.com »
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