Snapshot
September 26, 2019

Progressive Insurance signs on as presenting sponsor for World Wrestling Entertainment

Participating in this sponsorship deal:

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About Sponsor:

The Progressive Corporation , known as the Progressive Casualty Insurance Company through its subsidiaries, provides personal automobile insurance, and other specialty property-casualty insurance and related services in the United States. The company was co-founded in 1937 by Jack Green and Joe Lewis and is headquartered in Mayfield Village, Ohio.

About Property:

World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales. It is currently the largest professional wrestling company in the world, reaching 13 million viewers in the U.S. and broadcasting its shows in 30 languages to more than 145 countries. It promotes under two brands, known as Raw and SmackDown.

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All of which is to say that Fox is doing everything within its power to drive viewers to its new primetime wrestling block. Last season, the network’s Friday night lineup averaged a 0.8 rating in the dollar demo, which worked out to a hair over 1 million adults 18-49 per night. According to media buyers surveyed after the 2018-19 upfront, the going rate for a unit in Fox’s Friday night comedy/drama/“MasterChef” soufflé was $73,463 a pop.
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