Protective Life Corporation, is a financial services holding company headquartered in Birmingham, Ala. The company’s primary subsidiary, Protective Life Insurance Company, was established in 1907 and the company now markets its products and services in all 50 states. As of December 31, 2011, the company had more than 2,300 employees, 6 million customers, annual revenues of $3.6 billion and assets of $52.9 billion. With a market capitalization of $2.41 billion in 2012, Protective was ranked 1422 in the Forbes Global 2000 list.
The Birmingham–Jefferson Convention Complex (formerly Birmingham–Jefferson Civic Center and commonly known as the BJCC) is a sports, convention and entertainment complex located in Birmingham, Alabama.