Prudential PLC signs on as title sponsor for RideLondon
Participating in this sponsorship deal:
About Sponsor:
Prudential plc is a British multinational life insurance and financial services company headquartered in London, United Kingdom. It was founded in London in May 1848 as The Prudential Mutual Assurance Investment and Loan Association to provide loans to professional and working people.
About Property:
Developed by the Mayor of London and his agencies, Prudential RideLondon will be a world-class festival of cycling taking place over the weekend of Saturday 3rd and Sunday 4th August 2013. Prudential RideLondon will be the largest mass-participation cycling festival ever held in the UK, with over 70,000 cyclists, including some of the world’s top professionals, taking part across four separate events.
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