Snapshot
November 06, 2014

Prudential signs on as presenting sponsor for Fox News "All American New Year"

Participating in this sponsorship deal:

Prudential logo Buildingmissing

About Sponsor:

The Prudential Insurance Company of America (NYSE: PRU), also known as Prudential Financial, Inc., is a Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 30 other countries. Principal products and services provided include life insurance, annuities, mutual funds, pension- and retirement-related investments, administration and asset management, securities brokerage services, and commercial and residential real estate in many states of the U.S. It provides these products and services to individual and institutional customers through distribution networks in the financial services industry. Prudential has operations in the United States, Asia, Europe and Latin America and has organized its principal operations into the Financial Services Businesses and the Closed Block Business. Prudential is composed of hundreds of subsidiaries and holds more than $2 trillion of life insurance.[1] The company uses the Rock of Gibraltar as its logo.

About Property:

Read More
Thanks to a sponsorship by Prudential, Fox News' "All American New Year" will air with limited commercial interruption and, in a surprise, none of the local ads that typically extend some commercial breaks seen on cable TV. All the ads will come from Prudential, but there will be fewer ads overall in the show.
Read more at adage.com »
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