Prudential signs on as naming rights partner for Prudential Center
Participating in this sponsorship deal:
About Sponsor:
The Prudential Insurance Company of America (NYSE: PRU), also known as Prudential Financial, Inc., is a Fortune Global 500 and Fortune 500 company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 30 other countries. Principal products and services provided include life insurance, annuities, mutual funds, pension- and retirement-related investments, administration and asset management, securities brokerage services, and commercial and residential real estate in many states of the U.S. It provides these products and services to individual and institutional customers through distribution networks in the financial services industry. Prudential has operations in the United States, Asia, Europe and Latin America and has organized its principal operations into the Financial Services Businesses and the Closed Block Business. Prudential is composed of hundreds of subsidiaries and holds more than $2 trillion of life insurance.[1] The company uses the Rock of Gibraltar as its logo.
About Property:
Prudential Center is a multi-purpose indoor arena in the central business district of Newark, New Jersey, United States. The arena was designed by HOK Sport , with the exterior designed by Morris Adjmi Architects. Opened in 2007, it is the home of the National Hockey League's New Jersey Devils and the NCAA's Seton Hall Pirates men's basketball team. It is also the temporary home of the Women's National Basketball Association's New York Liberty during the renovation of Madison Square Garden and the National Basketball Association's New Jersey Nets until the new Barclays Center opens in Brooklyn. The arena seats 17,625 patrons for hockey and 18,711 for basketball. Fans and sports writers have affectionately nicknamed the arena "The Rock" in reference to the Rock of Gibraltar, the corporate logo of Prudential Financial, a financial institution that owns the naming rights to the arena and is headquartered within walking distance of the arena.