Puerto Rico Tourism signs on as official sponsor for Luis Fonsi
Participating in this sponsorship deal:
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About Sponsor:
The Puerto Rico Tourism Company was created during Governor Luis A. Ferré's administration to coordinate the marketing and growth of Puerto Rico's tourism sector. It is governed by a Board of Directors appointed by the Governor of Puerto Rico with the advice and consent of the Senate of Puerto Rico and an Executive Director appointed by the Governor with the Senate's advice and consent.
About Property:
Luis Alfonso Rodríguez López-Cepero (born April 15, 1978), known by his stage name Luis Fonsi, is a Puerto Rican singer, songwriter and actor, best known for the song "Despacito".
The Puerto Rico Tourism Company (PRTC) has announced that Latin Pop-Star, Luis Fonsi, is their new global face of its upcoming international tourism campaign. PRTC’s partnership with Luis Fonsi, who performs in the record-breaking song “Despacito,” will launch the destination’s campaign showcasing that “the longer you stay, the better it gets” by taking things “despacito” (which means slow), as there are many wonders to discover and experience on the Island.
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