Puma signs on as licensee for Angry Birds
Participating in this sponsorship deal:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
Angry Birds is a video game franchise created by Finnish computer game developer Rovio Entertainment. Inspired primarily by a sketch of stylized wingless birds, the first game was first released for Apple's iOS in December 2009.[2] Over 12 million copies of the game have been purchased from Apple's App Store,[3] which has prompted the company to design versions for other touchscreen-based smartphones, including the Android, Symbian and Windows Phone operating systems. It has since expanded to video game consoles and for PCs.