Puma signs on as official sponsor for Beach Soccer Worldwide
Participating in this sponsorship deal:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
Beach Soccer Worldwide (BSWW) is the organisation responsible for the founding and growth of association football's derivative sport of beach soccer. The founding partners of BSWW codified the rules of beach soccer in 1992, with BSWW as it is known today having been officially founded in 2001 as a singular institution to develop the sport and organise international beach soccer competitions across the globe, primarily between national teams.[6] The company is recognised as playing the biggest role in helping to establish the rules of beach soccer, to spread and evolve the sport around the world as cited by FIFA who took on governing body status of the sport from BSWW in 2005.[7] Having established the sport's key regulations, FIFA acknowledged BSWW's framework, making their rules the official laws of beach soccer and now controls them and any modifications.