Snapshot
July 07, 2025

Puma signs on as official sponsor for Borussia Dortmund

Participating in this sponsorship deal:

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About Sponsor:

Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.

About Property:

Ballspielverein Borussia 09 e.V. Dortmund, commonly known as Borussia Dortmund, Dortmund, or BVB, is a German sports club based in Dortmund, North Rhine-Westphalia. The football team is part of a large membership-based sports club with approximately 90,000 members (as of August 2013),[1] making BVB the second largest sports club in Germany. Dortmund plays in the Bundesliga, the top tier of the German football league system. Dortmund is one of the most successful clubs in German football history.[2][3]

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