Puma signs on as official sponsor for Funplus Phoenix
Participating in this sponsorship deal:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
FunPlus Phoenix (FPX) is a Chinese professional esports organization owned by video game developer FunPlus. It has teams competing in League of Legends, Counter-Strike: Global Offensive, Fortnite Battle Royale, and PlayerUnknown's Battlegrounds. FunPlus Phoenix's League of Legends team competes in the League of Legends Pro League (LPL), the top level of professional League of Legends in China.[2] On 10 November 2019, the team won the 2019 League of Legends World Championship after defeating G2 Esports in the grand finals.[3]