Puma signs on as supplier for German Handball Association
Participating in this sponsorship deal:
Agency:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
The German Handball Association (German: Deutscher Handballbund) (DHB) is the national Handball association in Germany. DHB organizes team handball within Germany and represents German handball internationally.
The German Handball Federation (DHB) has signed a partnership, brokered by the Lagardère Sports agency, with Puma which sees the sportswear manufacturer named as the national body’s official kit supplier.
Read more at www.sportspromedia.com »
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