Puma signs on as official sponsor for Katie Lou Samuelson
Participating in this sponsorship deal:
About Sponsor:
Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Puma is currently based in Herzogenaurach, Germany.
About Property:
Katie Lou Samuelson (born June 13, 1997) is an American professional basketball player for the Chicago Sky of the Women’s National Basketball Association
"Our first league partnership was with the WNBA and our first basketball player that we signed [during this relaunch] was Skylar Diggins-Smith," said Adam Petrick, Puma global director of brand and marketing. "We've long known that no matter what we do in the space of basketball, it was going to have to include the women's game and the WNBA."
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